A useful place to startA clear website. A practical next step.
Give a recommendation somewhere to go
A recommendation gets your name passed on. Your website helps explain the rest.
Someone hears about your business. Before getting in touch, they may want to know a little more. Give them somewhere to find the answers.
“Is this what I’m looking for?”
Explain your services in plain language, so people can see whether you can help.
“Do you work near me?”
Show the areas you cover and the practical details customers need.
“Can I see your work?”
Make room for genuine photographs and useful examples, supplied or approved by you.
“How do I get in touch?”
Put your phone number, email or existing booking link where people can find it.
You may need less than you think.
A smaller one-page site may be enough to explain your services and give customers a way to enquire. We agree what you need, what it will cost and who supplies the content before work begins.
You do not need a finished brief or polished website copy to start the conversation. Tell us about your business and we can help turn the facts you supply into clear website copy.
Working together
Clear from the start.
01
One point of contact.
Deal directly with the person building your site, from the first conversation to handover.
02
Scope before spend.
We agree what the work includes, what it costs and who supplies what before you commit.
03
Start with what you need.
A simple first version may be enough. Editing needs, handover and any ongoing costs are discussed before the quote.
Tell us what you do and what you would like customers to know. We can work out whether a website would be useful and what a sensible first version could include.
Tell us what your business does, where you work and whether you have a website already. If there is something you would like customers to do more easily, tell us that too.
Prefer a conversation? Email us a few times that suit you and we can arrange a call.
You do not need a finished brief. We will discuss what would be useful, then set out the proposed work and price before you decide whether to go ahead.
The email link opens your email app. You can also use the Copy email button. Please leave out passwords, payment details and private information about your customers.
Information, plainly put · Updated 4 November 2026
Policies.
How we handle enquiries, what this website uses and where to raise a concern.
Privacy.
Who is responsible
Northbound Demand is the trading name of Tom Hutchings, a sole trader based in London, UK. Tom Hutchings is the controller of personal information used to handle business enquiries and client administration.
If you email us, we receive your email address, any name, business or contact details you provide, your message and attachments, and the email’s technical information. If we arrange a call, the correspondence and calendar invitation may also contain your name, email address and meeting details. We use Microsoft Exchange Online for business email and calendar correspondence.
If you use our enquiry form, your name, email address, optional business name and message are sent to Netlify for handling and storage. Netlify applies spam checks, including its Akismet service. Verified submissions are available in the business’s Netlify dashboard. There is no customer account or payment checkout. You choose what to include in an enquiry. Without a way to contact you and enough information to understand the request, we may be unable to reply or prepare a quote. Please do not send passwords, payment-card information or sensitive information about yourself or other people.
When you visit, the hosting and delivery services receive technical information needed to send the page to your browser, such as your IP address, browser information and the files requested. The fonts and design libraries are served by the website itself; your browser does not request them from outside font or code providers.
Why we use it
Optional Google Analytics uses your consent to help us understand website visits. Rejecting analytics does not affect your ability to contact us or use the website.
Answering questions and assessing an enquiry: our legitimate interest in communicating with people who contact the business and understanding their requirements.
Preparing a quote or delivering agreed work: steps you request before entering a contract, or performing our contract with you. When you represent a company, our legitimate interest in managing that business relationship applies to your contact details.
Keeping records required by law: complying with applicable tax, accounting and other legal obligations.
Delivering and protecting the website, and dealing with disputes: our legitimate interests in operating the site, preventing misuse and establishing or defending legal claims.
We do not use your enquiry to sign you up to a mailing list. This website does not make automated decisions about you with legal or similarly significant effects.
Services involved in handling information
Business email and calendar correspondence use Microsoft Exchange Online. Netlify hosts this website and handles its enquiry form. Cloudflare provides the domain’s DNS services; that does not by itself mean that website traffic is proxied through Cloudflare. The fonts and design libraries are hosted alongside the website. They do not contact Google Fonts, unpkg or jsDelivr when you visit.
Information may also need to be disclosed to professional advisers, a regulator or another authority where necessary to meet a legal obligation or deal with a legal claim. We do not sell enquiry information.
Netlify and Microsoft use international infrastructure, so information may be processed outside the UK. Their business data-protection terms describe their processing and transfer arrangements. We do not promise UK-only processing. You can contact us for information about the safeguards relevant to your enquiry, including how to obtain a copy where applicable.
Our policy is to review enquiry and client records monthly. Unsuccessful enquiries are deleted 12 months after the last meaningful contact. Necessary client-contract and accounting records are kept for six years after the work ends. We keep only what is needed, and may retain relevant records for longer where a legal requirement or an ongoing dispute justifies it.
This is a manual review and deletion policy, covering enquiry records in the mailbox and Netlify form dashboard. Provider security records, deleted-item recovery and backup copies follow their applicable service arrangements and may remain after deletion from the working record. We do not promise immediate erasure from every backup. Technical records are retained for service operation, security and legal requirements under the relevant provider terms, rather than our enquiry-review timetable.
Google Analytics user-level and event-level retention are set to two months, with resetting on new user activity off. These settings do not determine how long Google retains aggregated standard reports. Changes to the retention settings may take up to 24 hours to apply.
Your choices and rights
Depending on the circumstances, you can ask for access to your information, correction, deletion or restriction of its use. You can object when we rely on legitimate interests. You may also have a right to receive certain information in a portable format. These rights have conditions and exceptions; for example, records needed to meet a legal obligation may need to be retained.
Email hello@northbound-demand.com to make a request. We may need proportionate information to confirm your identity. We will respond without undue delay, normally within one month, and explain if a lawful extension or exception applies. If we introduce processing based on consent, you will be able to withdraw that consent without affecting processing that was lawful before withdrawal.
Questions and complaints
To raise a data protection complaint, email the address above, explain what concerns you and what you would like us to put right. We will acknowledge it within 30 days, investigate without undue delay, keep you informed and explain the outcome.
You can also complain to the UK Information Commissioner’s Office. Visit ico.org.uk/make-a-complaint or call 0303 123 1113.
Cookies & analytics.
If you accept analytics, Google Tag Manager loads Google Analytics 4 to measure visits and page views. Google receives technical information such as IP address, device/browser details, the pages visited and an origin-only referrer. Our tag settings exclude query strings and fragments from page addresses. We do not send enquiry fields, email addresses or message text to Analytics.
Analytics is off until you choose Accept analytics. Rejecting does not load Google tags or send analytics pings. Advertising storage, advertising user data and ad personalisation remain denied. We rely on your consent for optional analytics, and you can withdraw it using Cookie settings in the footer.
The design’s fonts and code libraries are served by this website. Hosting still involves technical data processing even when analytics is off. Netlify may process technical information for delivery, security and spam prevention. We do not operate a separate visitor analytics database or advertising profile.
Your browser stores your analytics choice in local storage for 180 days. If you accept, Analytics may set the _ga cookie and a _ga_… cookie. We configure a maximum cookie lifetime of 180 days without extending it on each visit. Cookie settings lets you reject later; this removes accessible first-party Analytics cookies and reloads the page with tracking off. It does not automatically delete data already lawfully collected. Google’s privacy information and data-processing terms explain its processing and international-transfer arrangements.
Website & enquiries.
This website introduces Northbound Demand and invites enquiries. Sending an email or discussing an idea does not commit you to buying a website. Proposed work, price, responsibilities, timing and any ongoing costs will be set out for agreement before commissioned work starts.
A project needs its own agreed scope and terms, including payment, revisions, ownership, handover and support. This page does not replace those terms. A website cannot guarantee search rankings, visitors or a particular number of enquiries.
Links to other providers open their services, which have their own privacy information and terms. We may update these notices when the website or the way we handle information changes; the date above shows the latest update.